Many former and current LuLaRoee sellers told BuzzFeed News the trouble started whenLuLaRoe switched their return policy in the fall.
After promising all sellers in April that they could return unsold products for a 100% refund, including shipping fees, the company in September reverted back to their old policy, which states they would only refund 90%.
They also said they would not cover shipping fees, and would only accept clothing "in resalable condition" that was bought in the past year.
A spokesperson from LuLaRoe told BuzzFeed News, "LuLaRoe reviewed these claims. They are inaccurate and misleading."
Ryan is married with no children, and started LuLaRoe in November 2016.
"At the time, the stuff was selling like crazy," she said. "Originally it was going to be an extra income gig as I worked full-time, but I lost my job just days before my kickoff party."
She invested $6,000 at first, plus about $1,000 in miscellaneous start up costs. After that, she said she spent anywhere from $400 to $2,000 a month in new inventory from December to about May.
One of the things that led her to start her business, she said, was LuLaRoe's return policy.
"They always said they would refund 90% of your investment if you decided to quit," she said. "When they changed it to 100%, they assured us that it was a policy change that was here to stay. They encouraged us to buy more inventory and we did, believing that we would be able to return merchandise we couldn't sell if we were to quit the business."
She said it is hard to say how much total she made in profit, because she was unable to sell much of her inventory for full price.
"At first, marking down to $30 for tops would generate sales, but then people started wanting lower and lower prices," she said.
She said that she now doesn't even think she will bother trying to return her merchandise, as she has heard horror stories from others.
"Because of the ever changing return policy, the long processing time, and the lack of communication from the company, I will probably not return anything to them," she said. "I'd rather sell as much as I can at discounts, and then donate the remaining decent stuff and burn the garbage prints."
She said she estimates after selling her remaining merchandise she will have lost about $6,000, "which, sadly, makes me one of the lucky ones."
"My impression of LuLaRoe is extremely negative. I think that [founder] Deanne [Stidham] originally did found the company with good intentions, but the money coming in caused good intentions to melt away and greed to take over," she said.
LuLaRoe said it is looking into her claim, and BuzzFeed News will update when they reply.